De Beers Launches Metamorphosis – A New High Jewellery Collection
De Beers has announced the launch of Metamorphosis, a new High Jewellery collection dedicated to the transformative power of natural diamonds.
Debuted at Paris Haute Couture Week, Prelude is the first chapter of the new collection, with a further chapter to be revealed in the summer.
Prelude explores the cyclical rhythm of time, harmoniously capturing the four seasons within nine one-of-a-kind designs. Nature’s metamorphic power is also mirrored by an element of transformability in some of the pieces.
“In Metamorphosis by De Beers we have transformed the spontaneous beauty of nature into our most complex and innovative designs yet, says Celine Assimon, CEO of De Beers Jewellers. “Each design in our Prelude set showcases a masterclass of artisanal savoir-faire.”
The collection also encapsulates the transformation at the heart of De
Beers. As the only global luxury brand that begins at the source, De Beerrealizeses the potential of rough diamonds, transforming them into unique High Jewellery designs.